Senior CRM Manager
Core
Own CRM strategy and lifecycle programs for Germany and Austria to drive customer growth and feature adoption.
Role type
Senior CRM Manager (Regional)
Builds
Lifecycle communications, regional playbooks, and growth initiatives for SMEs in Central Europe.
Domain
Fintech / B2B SaaS
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, multi-step journey design, stakeholder management, AI tool utilization, market entry strategy
Preferred skills
Experience in fast-paced tech companies, autonomy in evolving structures
Technologies
Braze, Customer.io, HubSpot
Responsibilities
Define and implement lifecycle communications for Germany and Austria; Collaborate with local marketing teams to develop CRM initiatives; Establish regional CRM processes and planning cadence; Use AI tools to accelerate campaign builds and reporting; Report on conversion and business impact to stakeholders.
Seniority
Senior, hands-on IC