PPC Campaign Specialist
Core
Plan, execute, and optimize paid media campaigns to drive direct hotel bookings and reduce reliance on OTAs for accommodation providers.
Role type
mid-to-senior PPC Campaign Specialist
Builds
Paid search and social media campaigns for hotels and resorts
Domain
Travel, hospitality, e-commerce, performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Microsoft Advertising, Meta Ads Manager, GA4, Google Tag Manager, keyword research, audience analysis, conversion tracking, attribution, A/B testing, ad copywriting, budget management
Preferred skills
Performance Max, remarketing, audience segmentation, experience in travel/hospitality technology
Technologies
Google Ads, Microsoft Advertising, Meta Ads Manager, GA4, Google Tag Manager
Responsibilities
Plan and optimize PPC campaigns across Search and Social; manage campaigns for hotels across domestic and international markets; conduct keyword research and competitor reviews; optimize campaigns against metrics like CPA and ROAS; write destination-led ad copy; implement conversion tracking and analytics; run A/B tests; prepare performance reports.
Seniority
mid-to-senior, hands-on IC