Founding GTM
Core
Embedded interim founding GTM helping early-stage portfolio companies generate first sales conversations and reach first million in ARR.
Role type
Founding Go-To-Market (GTM) / Early-stage Sales Strategist
Builds
Outbound sales motion, target account lists, and multi-channel outreach campaigns for portfolio startups
Domain
Venture Capital / Early-stage Startup Sales
Required skills
Outbound/BDR execution, ICP definition, multi-channel outreach strategy, CRM management, AI-native prospecting, copywriting/editing, campaign iteration
Preferred skills
Startup founding experience, autonomy in ambiguity, fluency in modern outreach tools (Clay, Instantly, Apollo, etc.)
Technologies
Clay, Instantly, Lemlist, Apollo, Ploy.ai, HubSpot, Salesforce, LinkedIn Sales Navigator, Claude
Responsibilities
Define ICP and build target lists for 3–5 portfolio companies simultaneously; Write and iterate personalized outbound messaging and sequences; Execute cold calls and multi-channel campaigns to book meetings; Manage weekly pipeline volume and conversion reporting; Hand off playbooks and lists to hired BDRs/AEs when ready
Seniority
Mid-level, hands-on IC