Senior Customer Marketing Manager
Core
Build and scale customer lifecycle marketing, advocacy programs, and community initiatives to drive adoption, retention, and revenue for an AI productivity SaaS.
Role type
Senior Customer Marketing Manager
Builds
Customer advocacy flywheel, proof engine, co-marketing campaigns, review platforms, and user communities
Domain
B2B SaaS (AI, productivity, experiential learning)
Required skills
B2B SaaS customer marketing, advocacy program building, lifecycle marketing, storytelling, HubSpot, customer success tooling, data analysis, AI tool usage
Preferred skills
AI/ML product marketing, B2C brand/community experience, PLG + enterprise motion, review platform management (G2/Capterra), community program leadership
Technologies
HubSpot, G2, Capterra, TrustRadius
Responsibilities
Build advocacy programs and identify customer stories; capture and share customer outcomes; run partner co-marketing; manage reputation and review platforms; run customer communities and events; execute customer communications and newsletters
Seniority
Senior, hands-on IC