Programmatic Sales Director (Publicis Account)
Core
Spearhead expansion of the Publicis account by prospecting and securing new programmatic buyers from agencies, trading desks, and brands.
Role type
Senior IC programmatic sales director (hunter)
Builds
New revenue streams and first-time partnerships in display and video ad inventory
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic sales, new business acquisition, complex campaign selling (CPA/CPC/CPM), programmatic ecosystem knowledge (DSPs/exchanges/servers), strategic account penetration, sales cycle management, market education, stakeholder persuasion, revenue target delivery
Preferred skills
Experience starting from scratch (new territories/book of business), strong industry network within Publicis, entrepreneurial spirit
Technologies
DSPs, ad exchanges, ad servers
Responsibilities
Prospect and secure new programmatic demand from agencies and advertisers; Lead the full sales cycle from outreach to contract execution; Build a network of first-time decision makers; Develop sales strategies to capture market share; Educate the market on unique value proposition; Act as liaison for product evolution; Transition new buyers to account management
Seniority
Senior, hands-on IC