Head of UA
Core
Lead user acquisition strategy and team to scale mobile app growth and monetization performance.
Role type
Head of User Acquisition (Strategic Leader)
Builds
Mobile app user acquisition campaigns and media buying processes
Domain
Mobile gaming / User Acquisition
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
User acquisition strategy, media buying, team building, business development, data analysis, creative team leadership, resource allocation
Preferred skills
Scaling mobile games to top 50 grossing, experience with casual evergreen games
Technologies
CPI networks, DSPs, Google Ads
Responsibilities
Develop and execute comprehensive user acquisition strategy, identify growth opportunities to scale spend while maximizing ROAS, build and scale high-performing UA team, lead business development and partnership negotiations, collaborate with engineers on automation, work with product/monetization teams to optimize ARPU, lead and grow the Creative team, analyze performance data for stakeholders, monitor industry trends
Seniority
Senior, hands-on IC with strategic leadership
