User Acquisition Manager (Remote)
Core
Plan, launch, and optimize paid user acquisition campaigns for a suite of utility mobile apps (Cleaner, AppLock, VPN, QR Code Scanner) across Meta, Google, TikTok, and programmatic channels.
Role type
Individual contributor User Acquisition Manager
Builds
Paid user acquisition campaigns and growth strategies for utility app suite
Domain
Mobile app marketing and performance marketing
Required skills
Paid mobile ad buying, App Store Optimization (ASO), campaign performance analysis, creative strategy, data analysis, AI-driven workflow building, MMP usage
Preferred skills
Experience scaling UA with seven-figure budgets, exposure to both ad-monetized and subscription apps, familiarity with Mixpanel/Google Analytics/Looker/Tableau/Singular
Technologies
Meta, Google UAC, TikTok, Programmatic DSPs, Mixpanel, Google Analytics, Looker, Tableau, Singular, Excel/Sheets
Responsibilities
Plan and optimize UA campaigns across Meta, Google, TikTok, and programmatic DSPs; Partner on day-to-day UA execution including pacing and spend efficiency; Own or inform ASO strategy including keyword and listing optimization; Collaborate with creative teams on ad concepts and messaging; Analyze campaign performance to uncover insights; Identify and test new growth channels and strategies
Seniority
Mid-level, hands-on IC
