Head of Member Growth and Retention
Core
Architect and operate the revenue engine by owning the end-to-end member lifecycle from lead identification to long-term retention.
Role type
Senior leadership (Head of Member Growth and Retention)
Builds
Automated member engagement interventions and data-driven retention strategies
Domain
Healthcare (maternal health) + Subscription business models
Required skills
P&L ownership, member lifecycle strategy, churn mitigation, cross-functional roadmap alignment, financial modeling, team leadership (30+), data-driven decision making, CRM/automation architecture
Preferred skills
Regulated industry experience, technical depth to partner with engineering, rapid-response tactic deployment
Technologies
CRM, marketing automation
Responsibilities
Orchestrate end-to-end member growth and retention strategy; Own P&L-defining metrics (Enrollment Rate, LTV:CAC, Monthly Retention); Architect the member journey and implement automated interventions; Translate annual financial goals into operational plans; Oversee multi-disciplinary team across Outreach, Lifecycle Marketing, and Marketing Operations; Influence technical roadmap for CRM and marketing automation.
Seniority
Senior, hands-on IC with strategic leadership scope
