Marketing Supervisor, Rice Crackers;市场主管, 米饼
Core
Drive end-to-end channel activation and execution scale-up for Rice Cracker, partnering with Sales to enable growth in key channels and mega cities.
Role type
Senior IC FMCG marketing supervisor (channel activation)
Builds
Channel-linked activation plans and product launches for Rice Cracker
Domain
FMCG (snacks) + Retail channels
Deliverable
product features
Required skills
Channel activation execution, GTM strategy, sales data analysis, consumer insight interpretation, cross-functional collaboration, project KPI tracking, innovation validation
Preferred skills
Emerging channel operations (Club, Premium Super, O2O/EC), Mega City go-to-market strategies, 0-to-1 new product initiatives
Technologies
None stated
Responsibilities
Partner with Sales to drive activation across Premium Super/Club, CVS, and Vertical EC/O2O channels; Develop and execute high-density channel activity plans for Mega Cities; Collaborate with TMKT to align brand guidelines and maximize activation effectiveness; Optimize channel strategies based on China market dynamics; Collect and analyze sales data and consumer feedback to recommend improvements; Track project KPIs and budget; Identify and validate innovation opportunities; Assist in channel-focused portfolio ideation; Ensure operational readiness for product launches.
Seniority
Mid-Senior, hands-on IC