General Manager, Marketing
Core
Lead marketing strategy and execution for a portfolio of residential property developments, aligning marketing initiatives with sales targets and pipeline.
Role type
Senior General Manager, Marketing (Executive Leadership Team)
Builds
Integrated, data-driven marketing capabilities for residential property projects
Domain
Real Estate / Residential Property Development
Required skills
Go-to-market strategy, commercial performance management, budget management, team leadership, CRM implementation, digital acquisition, SEO/AEO/GEO
Preferred skills
Experience scaling in-house marketing functions, HubSpot expertise
Technologies
HubSpot
Responsibilities
Develop go-to-market strategies for project launches, manage marketing budget and agency negotiations, lead the marketing team, oversee corporate brand and digital capability, provide market intelligence for pricing and product mix decisions
Seniority
Senior, Executive Leadership Team