Senior Analyst - CN
Core
End-to-end campaign ownership and performance optimization for strategic Tier 1 and China portfolio accounts using data analysis and testing strategies.
Role type
Senior IC performance marketing analyst
Builds
Optimized ad campaigns and performance insights for high-value clients
Domain
Digital advertising / Programmatic media / Ad tech
Deliverable
production ML models
Required skills
SQL, Python, R, statistical analysis, campaign optimization, anomaly detection, root-cause analysis, testing strategy design, data visualization, stakeholder communication, mentorship
Preferred skills
Ad tech/DSP experience, machine learning optimization, large-scale campaign analytics
Technologies
SQL, Python, R
Responsibilities
Own campaign execution end-to-end including setup, QA, launch, optimization, and pacing management; Proactively monitor daily campaign health and flag anomalies; Identify, investigate, and resolve performance issues independently; Execute advanced optimizations and testing strategies; Communicate risks and status updates proactively; Respond to system alerts and participate in on-call rotations; Document tests and contribute to internal playbooks; Mentor junior analysts
Seniority
Senior, hands-on IC
