Marketing Manager - Philadelphia, PA
Core
Lead development and optimization of insight-driven HCP omnichannel promotional tactics across 3 Meningitis Vaccine brands.
Role type
Senior IC HCP Omnichannel Marketing Manager
Builds
Omnichannel promotional tactics, digital media plans, and content journeys for GSK Meningitis Vaccines Portfolio
Domain
Healthcare / Vaccines / Infectious Diseases
Deliverable
product features
Required skills
HCP marketing, omnichannel marketing, digital engagement, project management, cross-functional team leadership, market research translation, performance measurement, budget management, agency management, regulatory compliance
Preferred skills
MBA, experience in vaccines/infectious disease/adolescent health/primary care, experience with AMO and CDP technologies, analytical skills for campaign optimization
Technologies
AMO, CDP
Responsibilities
Develop HCP omnichannel promotional tactics and channel plans; Create digital media plans with agency partners; Partner with Medical, Legal/Regulatory, and Analytics stakeholders; Translate market research and insights into actionable strategies; Lead cross-functional teams for campaign execution; Measure and optimize campaign performance using KPIs
Seniority
Senior, hands-on IC
