Associate Manager, Digital Media and Paid Social
Core
Driving performance and execution of paid social campaigns across Meta, TikTok, Pinterest, and Reddit to meet full funnel targets.
Role type
Associate Manager, Paid Social
Builds
Paid social campaigns and ad strategies for Peloton's acquisition and e-commerce goals
Domain
Digital Media / Paid Social
Required skills
Paid social campaign execution, A/B and multivariate testing, budget allocation, data analysis (pivot tables, VLOOKUPs), cross-functional collaboration, vendor/agency management, media pacing and flighting strategies
Preferred skills
LinkedIn and Reddit ad experience, brand lift and conversion lift methodologies, presenting to Director+ stakeholders, Google Workspace proficiency, creating media-specific agentic workstreams
Technologies
Meta, TikTok, Pinterest, Reddit, LinkedIn, Google Workspace
Responsibilities
Monitor and optimize campaign performance across key platforms, craft weekly performance reports and insights, develop innovative paid social strategies and tests, manage A/B and multivariate testing calendars, advise on budget allocation, collaborate with creative teams and agencies, cultivate vendor relationships, create and maintain AI agents and agentic workstreams
Seniority
Mid-level Manager, hands-on execution