Marketing Leader
Core
Building the marketing function from scratch for a data infrastructure company that ingests, verifies, and standardizes data across 140+ blockchains to serve institutions, developers, and AI agents.
Role type
Head of Marketing (Player Coach)
Builds
Brand positioning, demand generation pipeline, developer community presence, and marketing operations for a blockchain data layer.
Domain
Web3/Blockchain data infrastructure and Onchain Finance
Deliverable
product features
Required skills
B2B marketing strategy, early-stage startup marketing, Web3/blockchain ecosystem knowledge, technical content creation, ABM strategy, developer relations, data-driven marketing
Preferred skills
Marketing to both technical and institutional audiences, on-chain analytics tools experience, developer relations background
Technologies
None explicitly listed as tools
Responsibilities
Define brand narrative across developer and institutional segments, execute multi-channel demand generation campaigns, build developer ecosystem presence, own event marketing strategy, build marketing tech stack and measurement framework
Seniority
Senior, hands-on IC building from scratch