Customer Lifecycle Manager
Core
Develop and execute customer lifecycle programs to engage, retain, and grow subscribers for HP's subscription and service offerings.
Role type
Individual contributor lifecycle marketing manager
Builds
Customer engagement campaigns and solutions across digital channels
Domain
Consumer services / Subscription / Printing technology
Deliverable
product features
Required skills
Program and project management, Analytical thinking, Customer empathy, Campaign planning, Audience segmentation, Data interpretation
Preferred skills
Experience in subscription or e-commerce environments, Familiarity with marketing automation and CRM platforms, Salesforce Marketing Cloud experience
Responsibilities
Execute customer lifecycle programs, Develop and manage customer communications across digital channels, Translate strategies into campaign plans and workflows, Coordinate campaign development from planning to optimization, Partner with cross-functional teams, Monitor program performance and recommend improvements
Seniority
Mid-level, hands-on IC