Senior Director, Lifecycle Marketing
Core
Own the strategy and evolution of the customer lifecycle to increase customer lifetime value, repeat purchase behavior, engagement, loyalty, and advocacy across owned channels.
Role type
Senior Director, Lifecycle Marketing
Builds
Integrated lifecycle strategy across email, SMS, direct mail, loyalty, and onsite capture
Domain
Consumer lifestyle / E-commerce
Deliverable
product features
Required skills
Customer lifecycle strategy, LTV optimization, CRM automation, segmentation & personalization, experimentation design, direct mail strategy, loyalty program management, cross-functional leadership, budget & vendor management
Preferred skills
Experience with Klaviyo, Postscript, Rivo, CDP design
Technologies
Klaviyo, Postscript, Rivo, CDP
Responsibilities
Set strategy for email, SMS, direct mail, and onsite capture; Build segmentation and personalization frameworks; Develop loyalty program vision and roadmap; Partner with BizOps and Finance on customer economics and forecasting; Lead and coach a team of lifecycle strategists and technical operations; Manage lifecycle budgets and technology partners
Seniority
Senior Director, strategic leadership & team building