Director, Marketing Media
Core
Strategic Marketing Director leading Home Internet Marketing Activation, driving integrated campaign strategies and customer acquisition for Verizon/Fiber broadband.
Role type
Director, Marketing Media (Strategy & Activation)
Builds
Integrated marketing activation plans and campaigns for Consumer Home Internet
Domain
Telecommunications / Broadband / Fiber Internet
Deliverable
product features
Required skills
Strategic planning, Integrated marketing communications, Campaign strategy, Stakeholder management, Data analysis, Consumer insights, GTM planning, Cross-functional leadership
Preferred skills
Creative direction, Agency management, Change management, Industry trend analysis
Technologies
None explicitly stated
Responsibilities
Drive campaign integration across marketing and business groups to meet growth objectives; Shape quarterly strategies and narratives; Lead initiatives for customer acquisition; Analyze business and consumer data; Partner on research to optimize messaging; Develop insight-led briefs and channel plans; Provide strategic guidance to cross-functional teams; Partner with creative leads and agencies; Drive campaign performance review and optimization.
Seniority
Director, strategic leadership