senior manager, integrated marketing
Core
Lead digital customer campaigns and experiences that drive engagement, loyalty, and business growth across the Starbucks digital ecosystem.
Role type
Senior Manager, Integrated Marketing
Builds
Digital customer experiences, loyalty programs, and e-commerce growth platforms
Domain
Consumer Goods / Retail / Digital Marketing
Deliverable
product features
Required skills
Campaign strategy, Cross-functional leadership, Brand storytelling, Data-driven decision making, Stakeholder management, Go-to-market execution, Performance measurement, Industry trend analysis
Responsibilities
Lead go-to-market campaign strategy and execution for digital customer experiences and innovations across loyalty, e-commerce, and other growth platforms. Set campaign strategy and own briefing and performance readout from intake onward. Serve as the bridge between brand marketing and digital organizations. Build learning agendas and measurement plans to guide future campaign decisions. Partner across brand, digital, product, analytics, operations, and finance to bring initiatives to market. Stay ahead of industry trends, customer expectations, and competitive benchmarks. Collaborate with external partners and agencies.