CRM & Lifecycle Lead, International
Core
Own the international lifecycle engine end-to-end, adapting proven programs from UK/Australia for new markets (Germany, Canada, Japan) and building from scratch for new launches to drive activation, adherence, and retention.
Role type
Senior Lifecycle & CRM Lead (International)
Builds
Centralized lifecycle programs, automated flows, segmentation strategies, and measurement frameworks across multiple international markets.
Domain
Digital Health / Weight Management / DTC Subscription
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, CRM platform management (Customer.io/Braze), segmentation, automation, A/B testing, retention optimization, LTV analysis, cross-market adaptability, deliverability management, GDPR compliance, team leadership.
Preferred skills
Healthcare/regulated industry experience, multi-market launch experience, non-email channel expertise (WhatsApp/SMS), SQL/BigQuery, AI workflow tools.
Technologies
Customer.io, Braze, Iterable, WhatsApp, SMS, Push, In-app, SQL, BigQuery, Claude Code
Responsibilities
Own strategy and execution of lifecycle across international markets; scale established programs in Germany, Canada, Japan; build lifecycle programs from scratch for new market launches; manage segmentation, automated flows, and experimentation roadmap; lead a team of local-language copywriters; ensure deliverability, list health, and compliance; partner with Product Growth on conversion optimization.
Seniority
Senior, hands-on IC with leadership potential