DIR, MARKETING SR
Core
Lead media strategy, planning, buying, and execution for the consumer organization, managing a nine-figure annual media budget to drive customer acquisition and revenue growth.
Role type
Senior Director of Media (Strategy & Agency Management)
Builds
Customer acquisition campaigns and media investments across TV, mobile, digital, and programmatic channels.
Domain
Telecommunications / Broadband / Media Buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Media strategy, agency management, media value-chain process, MarTech/AdTech ecosystem knowledge, cross-functional leadership, data-driven decision making, stakeholder management, strategic partnership building, performance optimization, innovation in media tactics.
Preferred skills
Telecom industry knowledge, MBA.
Technologies
MarTech, AdTech, programmatic platforms, digital advertising platforms.
Responsibilities
Develop and implement transformative media strategy aligned with business objectives; oversee media agency relationships and drive performance; build strategic partnerships with media vendors; identify media innovation opportunities; lead long-term and short-term strategy, planning, and reporting; test and roll out innovative strategies to improve conversion; oversee campaign execution, ROAS, and quarterly business reviews.
Seniority
Senior Director, strategic leadership & hands-on execution