Digital Media Analyst
Core
Senior analyst shaping and supporting digital performance strategies for high-profile clients, translating data and trends into actionable recommendations across paid search, social, and programmatic channels.
Role type
Senior Digital Media Analyst (Consulting & Performance)
Builds
Integrated media strategies, measurement frameworks, and client reporting dashboards
Domain
Digital Media, Performance Marketing, Consulting
Deliverable
product features
Required skills
Paid media channel expertise, analytical problem-solving, measurement and attribution knowledge, first-party data understanding, ad tech familiarity, client presentation skills
Preferred skills
Google Ads/Meta/DV360 certifications, experience with martech platforms, continuous learning mindset
Technologies
Google Analytics, Google Ads, Meta Ads Manager, DV360
Responsibilities
Develop integrated performance-focused media strategies, analyze campaign performance to identify optimization opportunities, design and implement measurement frameworks and KPIs, support client reporting through dashboards, contribute to test-and-learn agendas, collaborate with cross-functional teams to deliver integrated solutions
Seniority
Mid-level (1-4 years), hands-on IC