CRM Data Analyst
Core
Analyze customer data to define and implement new commercial segmentations, multichannel journeys, and campaign performance KPIs to measure efficiency and business impact.
Role type
CRM Data Analyst
Builds
Customer segmentations, multichannel customer journeys, and campaign performance reports
Domain
Banking / Customer Relationship Management
Deliverable
dashboards & analysis
Required skills
Data analysis, Big Data manipulation, SAS (SAS GUIDE), Oracle databases, Azure Cloud data tools
Preferred skills
CRM/campaign analysis, Salesforce MKT Cloud Journey Builder, Performance reporting
Technologies
SAS, Oracle, Azure, Salesforce
Responsibilities
Analyze customer data to define and implement new segmentations and clusters; Define and implement multichannel journeys (online & offline); Define and implement KPIs for campaign and journey performance; Measure efficiency of interactions in the customer funnel; Measure impact on business objectives; Identify growth opportunities and propose Challenger strategies
Seniority
Mid-level (4+ years experience)
