In Platform Performance Marketing Manager - Personal Health Care
Core
Execute and optimize performance media campaigns to drive digital commerce growth for Personal Health Care products.
Role type
Performance Marketing Manager (Execution)
Builds
Digital sales outcomes via retail media, eRetail search, paid social, programmatic, and affiliate channels.
Domain
Consumer Goods / Digital Commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance media execution, bid management, budget allocation, campaign optimization, A/B testing, data analysis, tagging strategy, governance adherence
Preferred skills
Ecommerce platform expertise, retail media network knowledge, agile iteration, cross-functional collaboration
Technologies
Google Analytics, Adobe Analytics, retail media platforms, eRetail search platforms, programmatic ad servers
Responsibilities
Launch and manage campaigns across priority digital channels; optimize campaigns based on performance data and platform signals; execute testing plans and support data capture; ensure adherence to media buying principles and governance standards.
Seniority
Mid-level, hands-on IC