Senior Account Strategist
Core
Senior Account Strategist managing iOS app advertiser portfolios and executing end-to-end Apple Search Ads campaign optimization.
Role type
Senior Account Strategist (Performance Marketing)
Builds
Apple Search Ads campaigns (Search, Browse, Custom Product Pages) for iOS app advertisers
Domain
Mobile User Acquisition / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Account management, Apple Ads (Search Ads) expertise, Mobile UA platform knowledge, Data analysis (Excel/Sheets), Client presentation, Campaign optimization, A/B testing, Cross-functional collaboration
Preferred skills
App Store Optimization (ASO), Custom Product Pages management, Creative testing, Keyword strategy, Experience in gaming/fintech/e-commerce
Technologies
Apple Search Ads, AppsFlyer, Adjust, Excel, Google Sheets
Responsibilities
Own and grow a portfolio of iOS app advertiser accounts; Plan, launch, and optimize Apple Ads campaigns end-to-end; Monitor daily performance metrics (CPT, CPA, ROAS, etc.) and make optimization decisions; Analyze data from Apple Ads and MMP sources to identify trends; Run structured A/B tests and document learnings; Build performance reports for clients and stakeholders; Identify upsell opportunities and collaborate with Sales.
Seniority
Senior, hands-on IC
