Associate Director, Digital Operations, Media Delivery and Operations, India
Core
Develop and execute full-funnel app acquisition and growth strategies across paid digital channels, managing campaigns, analytics, and client relationships for mobile apps.
Role type
Senior performance marketing manager (mobile app acquisition)
Builds
App acquisition campaigns and growth strategies
Domain
Mobile app marketing and performance media
Required skills
Google Ads (UAC, Search, GDN, Demand Gen), Meta Ads, DV360, AppsFlyer, Firebase, Excel/Google Sheets, attribution modeling, campaign optimization, stakeholder management
Preferred skills
MMPs, SKAN, privacy-led measurement, app monetization models, large-scale campaign management
Technologies
Google Ads, Meta Ads, DV360, AppsFlyer, Firebase, MS Excel, Google Sheets
Responsibilities
Plan, launch, and optimize campaigns across Google Ads, Meta, and DV360; Analyze app marketing performance using AppsFlyer and Firebase; Manage client relationships and present campaign insights; Mentor junior team members
Seniority
Senior, hands-on IC
