Senior Performance Marketing Manager (f/m/d)
Core
Senior Performance Marketing Manager owning paid app acquisition, measurement, and scalable growth across Google, Meta, and emerging channels.
Role type
Senior IC performance marketing manager (mobile app acquisition)
Builds
Scalable user acquisition campaigns and growth systems for mobile apps
Domain
Travel industry + mobile app user acquisition
Required skills
Google Ads, Meta Ads, Adjust (MMP), iOS attribution (SKAN), incrementality testing, A/B testing frameworks, creative testing, budget allocation, emerging channel exploration
Preferred skills
AI-native workflows integration, cross-functional collaboration, building reusable reporting systems
Technologies
Google Ads, Meta Ads, TikTok, Apple Search Ads, programmatic, mobile ad networks, Adjust
Responsibilities
Own and scale app acquisition campaigns; manage budget allocation across channels and markets; build structured testing frameworks; drive continuous creative testing; work deeply with attribution models and measurement; design and evaluate incrementality tests; identify new acquisition channels
Seniority
Senior, hands-on IC
