Senior Manager, Social
Core
Senior Account Manager leading mobile app marketing strategy, managing paid media budgets, and overseeing campaign execution for global media and technology clients.
Role type
Senior IC digital marketing account manager (mobile app acquisition)
Builds
Mobile app install campaigns across DSPs, ad networks, and Apple Search Ads
Domain
Digital marketing, mobile app user acquisition
Required skills
mobile app marketing strategy, paid media buying (DSPs, ad networks, Apple Search Ads), account management, project management, budget oversight, campaign optimization, attribution tracking (MMPs), client communication, analytical thinking
Preferred skills
experience with Kochava/Adjust/AppsFlyer, UAC campaigns, creative testing, landing page optimization, audience segmentation, 3rd-party tool integration
Technologies
DSPs, Apple Search Ads, MMPs (Kochava, Adjust, AppsFlyer), Slack, attribution platforms
Responsibilities
Design and execute paid media strategy for mobile app clients; manage daily performance metrics and campaign pacing; troubleshoot attribution discrepancies; vet new mobile partners; implement testing initiatives for creatives and audiences; act as primary point of contact for clients
Seniority
Senior, hands-on IC
