Performance Marketing Manager (m/w/d)
Core
Planning, executing, and analyzing online marketing campaigns for customer acquisition and real estate agent/partner recruitment.
Role type
Performance Marketing Manager
Builds
Customer acquisition campaigns and agent recruitment campaigns for a real estate technology platform
Domain
Real Estate / Digital Marketing
Deliverable
product features
Required skills
Performance marketing strategy, campaign management (SEA, Paid Social), lead generation, CRM strategy, tracking & retargeting, landing page optimization, budget planning, data analysis
Preferred skills
Experience in agency or consulting environment, knowledge of premium brands, real estate industry interest
Technologies
Google Ads, Facebook Ads, Google Analytics, Google Tag Manager, Contentful
Responsibilities
Plan, manage, and analyze online campaigns for customer acquisition and agent recruitment; Identify new channels and trends for lead generation; Support CRM strategy for qualification and activation campaigns; Integrate tracking tools and implement retargeting measures; Optimize campaign landing pages; Manage and optimize marketing budget to maximize ROI; Track campaign performance and derive actionable insights from web data
