Business Development Representative
Core
Drive pipeline for Digimarc's digital watermarking solutions through outbound prospecting and early-stage sales.
Role type
Business Development Representative (SDR)
Builds
Qualified sales pipeline for digital watermarking and product digitization solutions
Domain
B2B Technology / Digital Watermarking
Deliverable
production ML models | product features
Required skills
Outbound prospecting (phone, email, social), MEDDPICC qualification, stakeholder mapping, CRM management, AI tool usage for research and personalization
Preferred skills
Experience with ICP definition, multi-threading relationships, mentoring junior reps
Technologies
Salesforce, Gong, Apollo, HubSpot, Sales Navigator, ChatGPT, Claude
Responsibilities
Generate qualified pipeline via targeted outbound; Identify and prioritize accounts based on ICP; Run initial discovery and qualify opportunities using MEDDPICC; Capture and document key stakeholders for handoff to Account Executives; Build and multi-thread relationships across key accounts; Create and iterate outbound cadences using performance data; Maintain hygiene in CRM and prospecting tools
Seniority
Junior to Mid-level, hands-on IC