Digital Marketing Manager

## About the Role Define and protect brand identity across our portfolio - visual language, tone, consistency across brands and touchpoints. Produce and direct premium presentations and brand assets - investor, sales, and partnership decks that are genuinely Fortune-500-grade. ## Responsibilities ### SEO * Lead AEO (Answer Engine Optimization): structure content to get surfaced and cited by AI assistants and answer engines - schema, entity-first content, citation-worthy formatting. * Set up and own tracking: GA4, Google Tag Manager, pixels / Conversions API, UTM governance, conversion event architecture. * Plan and run social campaigns (organic + paid) across LinkedIn, Instagram, X, and YouTube - brief to launch to reporting. * Build dashboards that tie activity to pipeline and signups - decisions, not vanity metrics. * Ability to work independently and collaboratively. ### Social Media * In-depth knowledge of social platforms (Facebook, Twitter, LinkedIn, Snapchat etc.) * Proficiency in MS-Office and Social Media Management Tools like SocialFlow, Sprinklr, etc. * Proficient in marketing automation tools. ### General Marketing Duties * Manage paid advertising campaigns (Google, Meta, Amazon). * Oversee SEO, content, and social media teams. * Plan and execute email marketing campaigns. * Analyze marketing metrics and optimize campaigns for ROI. * Manage marketing budget and allocate resources effectively. * Coordinate product launches and seasonal campaigns. * Build brand partnerships and influencer collaborations. * Develop and execute comprehensive digital marketing strategy. * Building and maintaining strategic networks with internal and external stakeholders to align strategy and drive mindset change. ## Requirements * Deep, current SEO + AEO + SMO+ Ads knowledge. * Proficiency in Google Analytics 4 (GA4) and other analytics tools. * Familiarity with CRM and marketing automation platforms such as HubSpot, Zoho, or Mailchimp. * Strong eye and strong judgment - you can articulate why something is on- or off-brand, and turn data into a decision memo. * Strong analytical skills with data-driven decision making. * Experience with Power Bi a plus. * Experience with Email Marketing a plus. * Experience with GEO a plus. ## Portfolio Requirements We need a Portifolio: * Premium decks/brand work you directed or made, AND a brand you grew (e.g. 0 10K+ organic impressions) with the analytics to back it. * Which specific ad networks do you specialize in? * Which advertising platforms do you have the most hands-on experience with? * List out what tools you know? and Why? * Can you share a campaign example where your expertise in a specific ad network directly improved ROI? * Which network have you managed the largest budget on, and what were the results? * If a client has a limited budget, how do you choose between Google Ads, Meta, or a niche network?