Senior Retail Marketing Strategist
Core
Define global retail and packaging strategy for HP's print portfolio (hardware, supplies, services) to drive shopper conversion and brand clarity across physical and digital environments.
Role type
Senior IC retail marketing strategist (packaging & shopper experience)
Builds
Global packaging frameworks, retail storytelling playbooks, and shopper journey optimization guidelines
Domain
Consumer goods / B2C retail / Packaging
Deliverable
product features
Required skills
Global portfolio strategy, shopper behavior analysis, packaging design standards, retail execution, strategic brief development, market activation, performance insights, ambiguity navigation
Preferred skills
Consumer goods background, cross-functional influence, concept testing
Technologies
None stated
Responsibilities
Define global packaging strategy for hardware, supplies, and services; Translate product value propositions into packaging frameworks and messaging hierarchies; Develop retail and eTail strategy playbooks for POS and conversion experiences; Create strategic briefs enabling consistent global execution with local flexibility; Partner with Insights to execute research on packaging comprehension and shopper journeys; Leverage retail data and sell-out insights to improve conversion