Brand Experience Manager (m/f/d)
Core
Own the end-to-end customer and brand experience across all touchpoints, mapping and elevating the customer journey, shaping unboxing and product experience, and turning customer insights into segmentation and decisions.
Role type
Senior Brand Experience Manager
Builds
Customer journeys, unboxing experiences, packaging inserts, and brand consistency across online and offline channels
Domain
Beauty / K-Beauty / Consumer Goods
Deliverable
product features
Required skills
Customer journey mapping, Voice of Customer management, CRM segmentation, cross-functional project management, brand consistency governance, data-driven strategy, packaging design collaboration
Preferred skills
Coaching/mentoring junior team members, experience with packaging design and production teams, additional European languages (German, French, Spanish, Italian)
Technologies
CRM, Data tools, Brand Book management
Responsibilities
Map and elevate the customer journey across channels, lead unboxing and product experience including packaging and inserts, build data-driven customer segmentation and personas, own Voice of Customer efforts and brand perception studies, track CX and brand health KPIs, guard brand consistency across tone and visuals, mentor junior team members, manage cross-functional brand projects from concept to launch
Seniority
Senior, hands-on IC