Paid Media Analyst
Core
Plan, launch, manage, and optimize paid media campaigns across LinkedIn Ads and Google Ads to drive B2B lead generation and pipeline growth.
Role type
Paid Media Analyst (Performance Marketing)
Builds
Paid media campaigns (LinkedIn Ads, Google Ads) for B2B lead generation
Domain
B2B SaaS / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
LinkedIn Ads management, Google Ads management, B2B lead generation strategy, keyword research, audience segmentation, ad copywriting, conversion rate optimization, data analysis, GA4, Google Tag Manager, HubSpot
Preferred skills
ABM strategy, retargeting, landing page optimization, competitor analysis
Technologies
LinkedIn Campaign Manager, Google Ads, GA4, Google Tag Manager, HubSpot
Responsibilities
Plan and execute campaign structures based on funnel stages; conduct keyword and audience research; write and test ad copy variations; analyze performance metrics (CPL, conversion rate) and recommend optimizations; review landing pages for conversion improvements; prepare performance reports with actionable insights.
Seniority
Mid-Senior, hands-on IC