Senior Director, Shopper Marketing
Core
Develop strategies to influence shopper behavior, build retailer partnerships, and create insight-driven campaigns to align brand strategy with sales objectives.
Role type
Senior Director, Shopper Marketing
Builds
Omni-channel performance, annual marketing plans, consumer promotions, and eCommerce joint business plans for beverage brands.
Domain
Beverage/Packaged Goods Industry, Retail Media, Shopper Marketing
Required skills
Retail partnership management, Omni-channel strategy, Annual business planning, Category and shopper data analysis, Agency management, POS material coordination, Consumer promotion execution, eCommerce joint business planning, Budget control, Thought leadership on shopper behavior
Preferred skills
MBA, Data analytics experience, Creative solution development
Technologies
Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams)
Responsibilities
Mentor and manage a high-performing team of shopper marketing managers; Direct internal team and retail media agency to optimize media buying; Own commercial communication and ensure consistency across accounts and regions; Develop annual business plans using category and retailer-specific data; Ensure branding compliance at POS and in-store activations; Lead consumer promotions from planning to post-promotional reporting; Drive eCommerce joint business planning and national programs with digital teams and sales.
Seniority
Senior Director, Strategy & Mentorship (via careerplan.io/jobs/4382660009-senior-director-shopper-marketing-at-monsterenergy)