Lifecycle Marketing Coordinator
Core
Execute daily CRM and lifecycle marketing campaigns to drive customer retention and repeat purchases on a digital collectibles marketplace.
Role type
Lifecycle Marketing Coordinator (IC)
Builds
Email, push notification, and SMS campaigns for customer retention
Domain
Digital collectibles marketplace
Deliverable
product features
Required skills
CRM campaign deployment, audience segmentation, A/B testing, QA proofreading, ESP/CRM platform navigation, basic HTML/CSS, data analysis, copywriting
Preferred skills
Sports card/TCG knowledge, Excel/Google Sheets fluency, AI tool usage
Technologies
Customer.io, Braze, Klaviyo
Responsibilities
Build and deploy daily CRM campaigns across email, push, and SMS; manage lifecycle program communications; segment customer data for targeted messaging; conduct A/B testing on subject lines, copy, and offers; perform end-to-end campaign QA; maintain CRM sending calendar; report on performance metrics (opens, clicks, conversions)
Seniority
Early-career, hands-on IC
