Senior Manager, Integrated Media Strategy
Core
Orchestrate multi-channel media strategy to optimize ROI and drive patient recruitment and engagement for global health research programs.
Role type
Senior Manager, Integrated Media Strategy
Builds
Full-funnel media campaigns, audience segmentation strategies, and multi-million dollar digital media budgets for patient recruitment.
Domain
Healthcare / Clinical Research / Digital Marketing
Deliverable
product features
Required skills
Integrated media strategy, full-funnel campaign planning, audience segmentation, market intelligence, performance management, test-and-learn design, agency/vendor management, budget forecasting, stakeholder alignment, data-driven decision making, AI tool adoption
Preferred skills
Experience with MRI (Media Research Institute) platforms, healthcare media background, agency setting experience
Technologies
Paid social, programmatic, video, OOH, paid search, marketing automation, multi-touch attribution, marketing mix modeling
Responsibilities
Define actionable audience segments using first-party and market data; develop full-funnel media strategies with channel roles and investment mixes; manage and allocate multi-million dollar digital media budgets; conduct performance deep dives and optimization; lead agency and vendor strategy; architect testing structures (A/B, geo-holdouts, lift studies); establish measurement plans connecting media KPIs to recruitment outcomes.
Seniority
Senior Manager, hands-on IC with strategic oversight
