Sr. Director, Patient Marketing (DTC Media & Engagement)
Core
Lead strategic vision and execution of direct-to-consumer (DTC) marketing efforts for the Ingrezza brand, managing a $150M annual media investment to drive patient awareness, engagement, and brand growth.
Role type
Senior Director, Patient Marketing (DTC Media & Engagement)
Builds
A data-driven DTC engine for patient demand generation, including media buying, creative production, and performance analytics.
Domain
Biopharmaceuticals / Neurology / Direct-to-Consumer Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
DTC marketing strategy, large-scale media investment management ($100M+), national TV media buying, omnichannel ecosystem expertise, marketing mix modeling (MMM), multi-touch attribution (MTA), creative production oversight, team leadership, regulatory compliance in marketing
Preferred skills
MBA or PhD, experience with CTV/OTT platforms, advanced analytics and predictive modeling, agency partnership management
Technologies
Linear TV, CTV/Streaming, Paid Search, Programmatic Display, CRM, Email, Google/Bing, A/B testing frameworks
Responsibilities
Own DTC strategy for patient acquisition and activation; Lead long-range planning and investment allocation for the Ingrezza brand; Direct and optimize ~$150M in annual media spend across TV, streaming, and digital channels; Provide strategic oversight of national TV media buying and creative production; Build and scale a performance-driven marketing organization leveraging real-time data; Lead and develop a high-performing patient marketing team and external agencies
Seniority
Senior, hands-on IC with strategic leadership
