Demand Generation Manager - Paid Social
Core
Own end-to-end paid social programs to build audiences, launch campaigns, and drive pipeline and net new revenue for a B2B SaaS accounting software company.
Role type
Senior IC Demand Generation Manager (Paid Social)
Builds
Paid social campaigns, audience layers, and creative assets for the Practice Management Suite.
Domain
B2B SaaS / Accounting Software
Required skills
Paid social campaign management, audience building (lookalikes, ABM), multi-touch attribution, budget forecasting, ad copywriting, influencer partnership management, AI tool integration
Preferred skills
Google Ads experience, influencer community management, custom AI skills/Gems development
Technologies
Meta, LinkedIn, Reddit, Google Ads, HubSpot, Salesforce
Responsibilities
Plan, launch, and optimize paid campaigns across Meta, LinkedIn, and Reddit; build and maintain audience layers using firmographic and intent data; run structured testing roadmaps for creative and offers; analyze performance data to connect spend to revenue; manage monthly/quarterly media budgets; brief and manage creative production; collaborate with sales and RevOps on lead routing.
Seniority
Senior, hands-on IC