Sr Product Marketing Manager
Core
Drive commercialization of Amwell's technology-enabled care platform for the payer market by executing go-to-market strategies and enabling enterprise sales teams.
Role type
Senior Product Marketing Manager (B2B Healthcare/Payer)
Builds
Go-to-market strategies, launch messaging, sales enablement materials, and competitive battlecards for digital health solutions.
Domain
Healthcare IT / Digital Health / Payer Markets
Deliverable
product features
Required skills
Go-to-market strategy, enterprise sales enablement, competitive intelligence, pricing and packaging strategy, cross-functional leadership, project management
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop platform positioning for the payer market; define go-to-market strategy including target segments and launch sequencing; coordinate cross-functional launch activities; develop launch messaging and sales tools; support RFP responses with differentiated messaging; translate complex product capabilities into outcome-driven messaging; monitor market trends and synthesize insights.
Seniority
Senior, hands-on IC