Sr Product Marketing Manager
Core
Drive commercialization of Amwell's technology-enabled care platform for the payer market by executing go-to-market strategies and enabling enterprise sales teams.
Role type
Senior Product Marketing Manager (B2B Healthcare/Payer)
Builds
Go-to-market strategies, sales enablement materials, and thought leadership for payer segment solutions.
Domain
Healthcare IT / Digital Health / Payer Markets
Deliverable
product features
Required skills
Go-to-market strategy, sales enablement, competitive intelligence, cross-functional leadership, pricing strategy, RFP support, market positioning
Preferred skills
Experience in healthcare IT or digital health, enterprise sales support, complex deal cycles
Technologies
None explicitly listed
Responsibilities
Develop platform positioning for the payer market; define go-to-market strategy including target segments and launch sequencing; coordinate cross-functional launch activities; develop launch messaging and sales tools; support RFP responses with differentiated messaging; translate complex product capabilities into outcome-driven messaging; monitor market trends and synthesize insights.
Seniority
Senior, hands-on IC
