Growth Marketing Manager
Core
Scale customer acquisition across paid media channels for a DTC food subscription service by developing creative strategy and optimizing campaign performance.
Role type
Growth Marketing Manager (Paid Media & Creative Strategy)
Builds
Customer acquisition campaigns and creator amplification programs for a direct-to-consumer food brand
Domain
Direct-to-Consumer (DTC) Food & Beverage
Deliverable
product features
Required skills
Paid media campaign management, creative strategy development, A/B testing, performance analytics, creator/affiliate program management, cross-functional collaboration
Preferred skills
Experience in consumer or DTC business, knowledge of emerging growth channels
Technologies
Meta, AppLovin, CTV
Responsibilities
Own execution and optimization of Meta, AppLovin, CTV, and emerging paid acquisition channels; Develop and evolve paid creative strategy with brand and agency partners; Lead whitelisting and creator amplification programs; Manage collaboration with paid media and creative agency partners; Build and execute testing plans across creative, audiences, and bidding strategies; Monitor acquisition performance against KPIs (CPA, LTV, conversion rate, growth); Stay current on paid media trends and platform updates
Seniority
Mid-Senior, hands-on IC
