Performance Marketing Lead
Core
Own paid user acquisition end-to-end, managing budget, channel mix, and CAC targets for a financial planning platform.
Role type
Senior Performance Marketing Lead
Builds
Paid user acquisition campaigns across search, social, CTV, and sponsorships
Domain
Fintech / Consumer Finance
Required skills
Paid media strategy, Google Ads, Meta Ads, budget management, CAC optimization, A/B testing, landing page optimization, attribution analysis, vendor management
Preferred skills
CTV advertising, podcast sponsorship, Reddit/LinkedIn/YouTube/TikTok ads, subscription business model experience
Technologies
Google Ads, Meta Ads, BI tools, data warehouse
Responsibilities
Own paid acquisition strategy and execution across all paid channels; manage paid media budget allocation and pacing; run end-to-end campaign management; optimize account performance via keyword work and bid strategy; build testing cadence for copy, creative, and audiences; partner with product/design on funnel conversion; manage performance against efficiency targets (CAC, LTV:CAC, ROAS); analyze audience data to find opportunities; report on performance and test results; partner with data team on attribution and tracking; evaluate and manage agencies and tools; evolve the acquisition roadmap.
Seniority
Senior, hands-on IC
