Paid Media Strategist
Core
Run paid acquisition campaigns across Google, LinkedIn, and Meta to fuel demand programs, drive demo requests, and generate qualified pipeline for a legal tech SaaS.
Role type
Senior IC Paid Media Strategist
Builds
Full-funnel paid campaigns, webinar/event registrations, and account-based marketing plays
Domain
B2B SaaS / Legal Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, LinkedIn Ads, Meta Ads, funnel metrics (CPL, CPMQL, ROAS), GA4, CRM/Marketing Automation, landing page testing, ABM strategy
Preferred skills
Legal/Professional services marketing, ABM tools (6sense, Demandbase), Series A–C startup experience
Technologies
Google Ads, LinkedIn Ads, Meta Ads, GA4, HubSpot, Salesforce, Marketo
Responsibilities
Plan and optimize daily paid media campaigns across multiple channels; build and iterate full-funnel campaigns to drive demo requests; manage testing programs for audiences, creative, and offers; align paid efforts with nurture sequences and events; evaluate new paid channels; track performance against pipeline and revenue targets; partner with sales and RevOps on attribution.
Seniority
Mid-level, hands-on IC