Senior Lifecycle Marketing Manager
Core
Own the hands-on scaling and optimization of lifecycle communications to increase retention and drive higher customer lifetime value for a fintech platform helping users build credit and access liquidity.
Role type
Senior Lifecycle Marketing Manager (Growth)
Builds
Lifecycle communication programs, segmentation logic, and AI-assisted creative workflows
Domain
Fintech / Consumer Finance
Deliverable
production ML models
Required skills
Lifecycle/CRM strategy, Iterable/Braze/Customer.io, AI tools for workflow automation, SQL, hypothesis-driven A/B/MVT testing, direct response creative, data analysis, project management
Preferred skills
Fintech or D2C experience
Technologies
Iterable, Braze, Customer.io, SQL
Responsibilities
Set lifecycle strategy and standards, expand lifecycle programs across new features, run high-volume split-testing programs, build AI-assisted workflows for creative and campaign QA, advance personalization from rules-based to model-driven, improve segmentation and cadence, mentor junior teammates
Seniority
Senior, hands-on IC