Performance Marketing

💼 Full-time🗓 2026-07-28

Core

Own and manage performance marketing channels to plan, execute, and optimize campaigns for customer acquisition and revenue growth.

Role type

Performance Marketing Manager / Lead

Builds

Paid media campaigns across Google Ads, Meta Ads, and YouTube

Domain

Digital Marketing / Performance Advertising

Deliverable

production ML models | product features | dashboards & analysis | client delivery

Required skills

Google Ads, Meta Ads, campaign optimization, data-driven strategy, A/B testing, funnel analysis, budget management, team leadership

Preferred skills

Creative collaboration, industry trend analysis, growth hacking

Technologies

Google Ads, Meta Ads, YouTube, Google Analytics, Mixpanel

Responsibilities

Manage budgets and allocate spends for maximum ROI, collaborate with creative and product teams to improve ad creatives and landing pages, analyze user behavior and funnel performance, stay updated with industry trends and algorithm changes

Seniority

Senior, hands-on IC with leadership responsibilities

Rewrite

## About the role ● Own and manage performance marketing channels including Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other paid platforms ● Plan, execute, and optimize campaigns to achieve CAC, ROAS, and revenue targets ● Develop and implement data-driven strategies to scale customer acquisition ● Continuously monitor campaign performance and optimize based on insights and analytics ● Collaborate with creative and product teams to improve ad creatives, landing pages, and conversion funnels ● Conduct A/B testing across ads, creatives, audiences, and landing pages ● Analyze user behavior and funnel performance using tools like Google Analytics, Mixpanel, or similar ● Manage budgets effectively and allocate spends across channels for maximum ROI ● Stay updated with industry trends, algorithm changes, and new growth opportunities. ● Build and lead a high-performing performance marketing team (for lead role)

Sourced via wellfound · Listed on CareerPlan, which tracks 70,000+ jobs from 20+ sources.