Paid Media Specialist
Core
Develop and execute paid media strategies to drive client leads, conversions, and awareness across digital channels.
Role type
Paid Media Specialist
Builds
Client campaigns on Google Ads, Meta Ads, and TikTok Ads
Domain
Digital Marketing / Paid Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, TikTok Ads, performance metrics (CPA, ROAS, CTR), tracking & conversion setup, conversion funnel understanding, A/B testing, budget management, analytical thinking
Preferred skills
Agency experience
Technologies
Google Ads, Meta Ads, TikTok Ads, Google Tag Manager, GA4
Responsibilities
Configure and manage campaigns across Google, Meta, and TikTok; define audience segmentation, keywords, and campaign structures; monitor and optimize daily/weekly performance; analyze key metrics (CTR, CPC, CPA, ROAS, conversion rate); generate actionable reports and present strategies to clients; coordinate with content, design, and account teams; implement and validate conversion tracking; conduct A/B tests for optimization; identify opportunities for campaign improvement and scaling.
Seniority
Mid-level (2–4 years experience)