Senior Performance Media Executive (Paid Search and App)
Core
Lead the in-house transformation of Paid Search and App acquisition strategy, building and scaling campaigns to drive growth.
Role type
Senior Performance Media Executive (Paid Search and App)
Builds
Paid Search and App acquisition campaigns
Domain
Digital Marketing / Performance Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid Search campaign management, App marketing channel management, structured testing programme execution, performance metrics optimization, Web and App attribution platform usage, bid strategy implementation
Preferred skills
Experience with Google Ads, SA360, Microsoft Ads, GAC, ASA, CM360, MMPs (e.g., Appsflyer)
Technologies
Google Ads, SA360, Microsoft Ads, GAC, ASA, CM360, Appsflyer
Responsibilities
Manage and improve Paid Search and App campaigns across Google, Microsoft, and Apple platforms; Monitor daily performance against KPIs (CPA, ROAS) and implement optimizations; Deliver a structured testing roadmap for assets and bid strategies; Produce weekly and monthly performance reports and strategic insights; Oversee campaign setup, QA, keyword research, targeting, ad copy, and budget pacing; Test new campaign types and stay updated with platform updates.
Seniority
Senior, hands-on IC
