Digital Performance Lead (North America Retail Partners)
Core
Own HP's digital performance for a portfolio of North America retail partners, connecting site traffic and conversion to business outcomes across PCs, Gaming, and Print.
Role type
Senior IC digital performance lead (ecommerce)
Builds
Online retailer sales and marketing performance
Domain
Consumer electronics retail / ecommerce
Required skills
end-to-end ecommerce expertise, traffic acquisition, conversion rate optimization, data analysis, account scorecard management, cross-functional leadership
Preferred skills
experience with Stackline, SimilarWeb, retail media platforms, SEO, paid search
Technologies
Stackline, SimilarWeb, retail portals, retail media platforms
Responsibilities
Own digital performance for a portfolio of retail partners; diagnose the shopper journey from search through checkout; analyze traffic, conversion, and sales data; build and maintain account scorecards; lead recurring business reviews; partner with internal teams to translate performance into account plans; test and implement best-in-class digital experiences.
Seniority
Senior, hands-on IC