Digital Marketing & Growth Analyst (eCommerce & CRO)
Core
Drive e-commerce performance and revenue growth through conversion optimization, organic traffic scaling, and data-driven decision-making for a D2C brand.
Role type
Growth Analyst (eCommerce & CRO)
Builds
Optimized product pages, landing pages, checkout flows, and organic traffic channels.
Domain
E-commerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Conversion Rate Optimization (CRO), A/B testing, Google Analytics 4, SEO on-page, paid media analysis (Meta/Google), funnel analysis, e-commerce platform management (Shopify/Tienda Nube), growth strategy (cross-sell, subscriptions, referrals)
Preferred skills
Analytical thinking, proactivity, autonomy, data-to-decision transformation
Technologies
Google Analytics 4, Shopify, Tienda Nube, Meta Ads, Google Ads
Responsibilities
Optimize e-commerce conversion (product pages, landings, checkout); Execute and analyze A/B testing on key elements; Monitor performance metrics and detect deviations; Lead on-page SEO strategy; Manage GA4 and build actionable insights; Analyze paid media campaigns and recommend improvements; Implement growth strategies (cross-sell, subscriptions, referrals)
Seniority
Mid-level, hands-on IC