Director of Digital Marketing, Paid Social
Core
Lead paid marketing strategy and execution for new DTC financial products (IUL, Annuities) in a high-growth startup.
Role type
Director of Digital Marketing, Paid Social
Builds
Paid user acquisition campaigns for new insurance and financial products
Domain
Insurtech / Fintech
Required skills
Paid user acquisition strategy, cross-channel campaign management, MMM and incrementality testing, creative direction for direct response, product launch leadership, autonomous decision-making, data analysis with BI tools
Preferred skills
Fintech or Insurtech experience, experience with new business line launches
Technologies
Meta, Search, YouTube, TikTok, Tableau, Excel
Responsibilities
Own paid strategy and roadmap for new DTC products, allocate budget and define channel mix, execute cross-channel strategy across paid platforms, partner with product and brand on positioning, drive measurement and optimization
Seniority
Director, strategic leadership with hands-on execution