Director of Digital Marketing, Paid Social
Core
Lead paid marketing strategy and execution for new DTC financial products (IUL, Annuities) in a high-growth startup environment.
Role type
Director of Digital Marketing, Paid Social (Strategic & Hands-on IC)
Builds
New DTC product launches and scaling for IUL and Annuities
Domain
Fintech / Insurtech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid user acquisition strategy, cross-channel paid media management, new product launch leadership, MMM and incrementality testing, creative direction for direct response, autonomous decision-making, advanced Excel and BI tools
Preferred skills
Fintech or Insurtech experience, experience with high-growth direct response B2C startups
Technologies
Meta, Search, YouTube, TikTok, Tableau
Responsibilities
Own paid strategy and roadmap from pre-launch to scale, allocate budget and define channel mix, execute cross-channel strategy across Meta/Search/YouTube/TikTok, partner with product/brand/creative/analytics teams
Seniority
Director, strategic leadership with hands-on execution