Senior Account Manager Lifecycle Marketing

## About the Company Propel is the first-of-its-kind AI-native lifecycle marketing consulting firm, specialising in delivering the entire campaign value chain — technology, strategy, creativity, analytics, and execution — as a single, seamless solution. We have 4+ years of experience, 100+ clients served, and 80% of our clientele are early-stage innovative startups. As we target a $10M ARR milestone this year, we're building the senior team that will sit in-market with our clients and shape the future of lifecycle marketing and consulting. ## About the Role This is a senior client-facing seat on the ground in the United States — the person who owns a portfolio of accounts end-to-end and is the reason clients renew, expand, and refer us. You'll lead a delivery pod of two Retention Marketing Specialists based in our Bangalore office, run the client relationship across strategy and delivery, and be the bar-raiser for everything that goes out of Propel's door — flows, copy, segmentation logic, dashboards, QBRs. You'll work directly with the founders on growing accounts, sharpening our craft, and shipping work that compounds for our clients quarter after quarter. It's a role for someone who's already run lifecycle programs at scale, knows what "good" looks like in at least one major ESP, has held a client relationship through hard moments, and now wants the leverage of a fast-moving consulting firm — and the internal AI-built delivery system that lets one operator carry 12–15 accounts with real depth. ## Key Responsibilities - Own a portfolio of 12–15 client accounts end-to-end — strategy, roadmap, delivery quality, retention, growth, and renewal — leveraging Propel's internal AI-built delivery system to operate at that scale without sacrificing depth - Lead a distributed pod of two Retention Marketing Specialists in Bangalore — running structured handoffs, async reviews, and a daily window of live overlap - Run the client relationship: weekly syncs, monthly business reviews, quarterly strategy planning, and escalation handling — be the voice of Propel for your clients in your time zone - Architect lifecycle programs across email, push, SMS, WhatsApp, and in-app — including onboarding, activation, engagement, win-back, and reactivation flows - Own the QA layer — nothing ships under your name without passing your bar for strategy, copy, segmentation, deliverability, and measurement - Translate client data into decisions: read cohort retention, flow-level revenue, engagement decay, and turn it into the next 30/60/90-day plan - Partner with founders on account expansion — surface new scopes, write SOWs, and own commercial conversations with clients up to a defined threshold - Be the in-house expert on your accounts' ESPs (Customer.io, Braze, Klaviyo, Iterable, MoEngage, or CleverTap) and the connective tissue between them and the rest of the stack (CDP, analytics, attribution) - Codify what works — turn repeated patterns from your accounts into playbooks, templates, and internal IP that level up the rest of the team and feed back into Propel's delivery system - Represent Propel in the lifecycle community — events, partner meetups, conferences, and 1:1 client visits in your region and beyond ## What You Get - A senior seat with real ownership — your portfolio, your pod, your P&L visibility, working shoulder-to-shoulder with the founders - A career path that opens up fast — Senior Account Manager → Group Account Manager → Director of Client Strategy as we scale toward $10M ARR - A front-row seat to AI-native lifecycle marketing — you'll work on (and feed back into) tooling, agents, and workflows that most agencies are years away from - The flexibility to operate as a senior leader — outcomes over inputs, autonomy over micromanagement - Annual travel to our Bangalore HQ to work alongside your pod and the rest of the team ## Required Competencies - 5–8 years in lifecycle / CRM / retention - 2+ years in agency or consulting - Hands-on ESP fluency (Customer.io, Braze, Klaviyo, Iterable, MoEngage, CleverTap) - Track record running multi-channel flows for B2C apps / DTC - Proven people management — even small teams - Strong client presence with founders & growth leads - Fluency in cohort retention, funnel, deliverability data - Structured operator — nothing falls through the cracks - Experience with distributed / offshore teams - AI-forward in daily work — copy, segmentation, QA, reporting - Bar-raiser for strategy, copy, segmentation quality - Authorized to work in the United States ## Bonus Points - Background working with B2C startups or digital health products - Experience with CDPs (Segment, mParticle, Rudderstack) and product analytics (Mixpanel, Amplitude) - Have rebuilt a broken lifecycle program from scratch and have the receipts - Active in the lifecycle community — Customer.io / Braze / Klaviyo certifications, conference talks, written work ## FAQ's ### How is this role different from the Retention Marketing Specialist role? RMSes own the build — flows, copy briefs, ESP execution, reporting. You own the account — the relationship, the strategy, the quality of what RMSes ship, and the commercial health of the portfolio. They go deep on one thing; you stay zoomed-out across many. ### How is it possible to manage 12–15 accounts as one AM? Because Propel's internal delivery system does the heavy lifting. We've invested heavily in AI-built infrastructure — for briefing, QA, reporting, and asset generation — that takes the toil off the AM and lets you focus on strategy, client relationships, and pod leadership. The system is the unlock; the seniority is what makes it work. ### How does the distributed pod actually work day-to-day? Your two Retention Marketing Specialists sit in our Bangalore office. You overlap live for ~2 hours in your morning / their evening — that's where briefs, reviews, and unblocks happen. The rest is async: Looms, comments, structured handoffs. Done right, the time ga